Today, there is so much information on the Internet you have about 3 seconds to catch someone’s eyes so they will consume your information. 

The most recent trend to come to social media is the dominance of visual content. Visual content draws people in, letting viewers better understand your brand's identity. 

Images drive more than just attention -- they drive engagement. 

If you think using visuals to drive engagement is a B2C marketer's game, take a look at how GE is doing it on their Facebook page. They have proactively asked for fans to engage with the photos of their products, and just look at the results! 

Visual content lets you say more than you could with all the words in the dictionary. A picture is worth a thousand words! So true! 

If you want to know how to create compelling content using images, then get in touch.